"Sid Bernstein is a wonderful person who was instrumental in introducing the Beatles"

Paul McCartney

"Sid Bernstein is a legend in this business. He helped define an era in music by bringing the people an array of artists that changed the times"

Lenny Kravitz

"Sid Bernstein is the quintessential gentleman promoter. He is part P.T. Barnum, part Donald Trump and part Henry Kissinger. His life is filled with the colorful, the implausible and the enormously entertaining"

Geraldo Rivera

"Sid Bernstein is one of those unique individuals.... He's been able to swim in the entertainment's shark-infested waters for years unscathed. He's one of the good guys"

Dick Clark

About Sid Bernstein

Sid Bernstein is on a musical mission...

Ever since the beginning of his career as a music promoter, booker and manager in the Bronx in the 1940's, Sid Bernstein's been blurring the boundaries between cultures and communities by simply sharing the sounds he loves with everyone his life touches. From migrating uptown Latin bands downtown, to opening the doors for a British Invasion, ushering radio personalities from the public ear to the public eye, and bringing Beatles to baseball stadiums - Sid's love of music and tireless support for the artists who create it have not only enriched cultural history but united a whole world in song.

Now, seventy years later, at the seasoned age of 93, Sid Bernstein would like to share with you some music of his own. Coming soon is a new collection of songs which have meant the most to him over the years - now as sung by Sid himself!