“Gory Bateson’s rendition of “Southwest never broke my guitar” is another social media feather in the cap of a brand that continues to set new marks for the airline industry online and offline. . . . It’s so well done and the timing is so perfect, I’d still call it genius.”

Justin Goldsborough, “Just in case you were wondering,” a blog about social media

“More pop art than psychedelic – but very cool”


“Nicely done. Twitter my Facebook and I’ll Google your YouTube”

YouTube comment by Dr. Strangelove

“dude I bet your fun to smoke with”

YouTube comment by handikappsteve

“The dude may look like someone’s perfectly likeable dad, but he knows what Second Life is. Geek overload, you guys. Gory wins.”


“Bateson is the lead singer of the legendary mythic American rock band, The Ethnogs. If you knew the secrets behind The Ethnogs success, you’d be doubly impressed by the wit and heart of their insights."

Dan Landrum, danontheweb.com

"A dinosaur rocker of dubious talent, Gory Bateson has fallen on hard times since his heyday some forty years ago."

Craig Offman, National Post

About Gory Bateson

After disappearing for nearly two decades, Gory Bateson, the legendary former front man of The Ethnogs, has emerged from legal and moral seclusion. Writing songs with the incontinent joy he achieved in the 1960s, Gory has released his first solo album in over twenty years. Is That Viral Enuf 4 U? is a schizophonic experience that encompasses nearly every musical genre and reflects Gory’s multiple personalities.

One of the most influential bands of the classic rock era, the mythic and magical Ethnogs were responsible for a number of hits, including “Train To Purgatory”, “New Guinea Swamp Blues”, “Eatin’ Alive By Love” and the early punk anthem “My Dog’s Bladder”. Falling out of favor with popular radio and the DEA, The Ethnogs became an international touring band, filling stadiums and large clubs from Australia to Zimbabwe until their mysterious breakup in the mid-1980s. Soon after the split, Gory released a solo album that featured his only Christian rock hit, “Just Keep Spreadin’ the Love,” but then went into seclusion amidst numerous paternity and palimony suits.

Gory Bateson was born in Brooklyn in 1947 and named after his Uncle Gregory Bateson, the famed British ethnographer. He grew up in a family that loved music and studied several instruments throughout his childhood. Gory pursued jazz and classical styles at home under the strict supervision of his parents, but he played rock n roll with his friends. Bateson’s love of music was further refined by his uncle, who would send him didgeridoos, Kundu drums, Aeolian wind harps, and other unusual instruments from around the world.

Gory’s father, a tax attorney with the Brooklyn Dodgers, followed the team to Los Angeles in 1958. Young Gregory did not adapt well to the move. He hung around with punks, engaged in vandalism and graffiti, and did outrageous things for attention, like eating the heads off ants, crickets, and even his pet parakeet, Beauregard. It was during this period that he adopted the nickname “Gory.”

Gory found his calling when he met Dougal Macrorie (“Dougie Mac”) and Dick Diver at the Spanish Castle in Seattle in 1965. The Ethnogs were born before they even realized it, and their story is now a part of rock n roll history. Gory’s larger than life existence in the 1960’s and 1970’s has become the thing of legend, spinning off myths that are often more believable than the truth. Longtime fans report seeing a number of shows in Southern California by a band called Moots and the Taytals, whose lead vocalist looked a lot like Gory Bateson. Music industry insiders say Bateson has also been associated with Frank Zappa, Dr. John, Tenacious D, the Barenaked Ladies, Martha and the Muffins, Kittie, Chixdiggit and “Weird Al” Yankovic over the years, but most of these stories involve minor misdemeanor charges and, in at least one case, a restraining order.

Gory’s behavioral health issues are also well known. His longest stint in rehab lasted two years, as Gory struggled with addiction to Viagra after a brief run as a spokesman for the little blue pill. The commercial was pulled after a single airing in Johnson City, Indiana, and homemade VHS tapes of the tape have been known to fetch several hundred dollars on eBay. Gory also has the distinction of being the first person ever diagnosed with Quadra-Polar Disorder, sometimes referred to as Bateson’s Syndrome. He also suffered an unusual stroke in the 1990s that enhanced the songwriting center of his brain but virtually eliminated his guitar picking abilities.

There are two things that have kept Gory Bateson active in his pursuit of music over the years: He flat out loves songwriting, and it’s one of the few activities permissible under his legal agreement with the State of California. He spends most of his time recording in his basement studio in West Hollywood with the best musicians he can find, or at least the ones that are willing to go into his basement. The money doesn’t hurt either, or as Gory likes to say, “If you milk a cash cow long enough, you’ll get coins all over your face.”

Gory’s latest goal is to achieve one million hits on YouTube, sexyandfunny.com, funnyordie.com, and other websites. He has released a slew of viral videos, including his cover of The Doors’ “Light My Fire” sung at Jim Morrison’s grave and an impromptu cover of Eric Clapton’s “Wonderful Tonight”, sung to a the backside of a woman in a very small apartment in Amsterdam’s Red Light District. And of course there are videos of The Ethnogs greatest hits, including pirated footage from the band’s 2007 reunion tour.

Gory Bateson is back, proving it’s never too late to have a happy childhood. Recognizing that, in his own words, “Birds of a feather flock each other”, Gory is indeed one strange bird. And that’s perfectly okay with him.


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